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How to Get Feedback on What Content Your Audience Wants to Read

  • rebecca7313
  • Jan 8
  • 3 min read




When it comes to social media, creating content that resonates with your audience can feel like trying to read their minds. For corporate SME business owners and marketing directors, the challenge is even greater—you need content that not only grabs attention but also drives meaningful outcomes for your business. At Innov8 Social, we know the key to great content is simple: ask your audience.

Here’s how you can effectively gather feedback and uncover exactly what your audience wants to read.


1. Use Polls to Spark Conversations


Why it works: Polls are a quick, easy way to gauge interest and involve your audience directly. Platforms like LinkedIn and Instagram make it simple to create polls, whether you’re comparing topics or asking for open-ended input.


How to do it:

Ask your audience to choose between topics you’re considering, such as:


  • "Would you rather learn about increasing B2B social media engagement or optimising ad spend?"

  • "What’s your biggest social media challenge right now?"


Not only will you get actionable insights, but you’ll also boost engagement as your followers feel heard and valued.


2. Leverage Email Marketing for Deeper Insights


Why it works: Your email list is a treasure trove of engaged prospects and clients. They’re already invested in your brand, making them an ideal group to ask for feedback.


How to do it:

  • Send a quick survey using tools like Google Forms or Typeform. Keep it short and focused—three to five questions maximum.

  • Include a mix of multiple-choice and open-ended questions. Example:

    • "What’s the biggest challenge your team faces when creating social media strategies?"

    • "What type of content would help your business succeed on social media?"


Make it easy to respond by offering a small incentive, such as an exclusive guide or entry into a prize draw.


3. Review Analytics for Hidden Trends


Why it works: Sometimes, your audience tells you what they want without saying a word. Analytics tools like Google Analytics, LinkedIn Insights, or Instagram Insights reveal what content is already performing well.


How to do it:

  • Check which blog posts or social media updates have the most clicks, shares, or comments.

  • Identify patterns—do “how-to” guides outperform opinion pieces? Are videos getting more attention than text posts?

  • Double down on the topics and formats that resonate most with your audience.


4. Join the Conversation on Social Media


Why it works: The best ideas often come from real conversations. Engaging with your audience in the comments section or within relevant industry groups can help you spot recurring questions and pain points.


How to do it:

  • Post a conversation starter, such as: “We’re planning our next blog series—what’s one thing you’d like to learn about social media strategy?”

  • Monitor comments, DMs, and replies to find common themes.

  • Join LinkedIn or Facebook groups where your target audience is active, and pay attention to the questions they ask.


5. Test and Learn with A/B Content


Why it works: If you’re unsure what your audience wants, experiment with different content types and measure what works best.


How to do it:

  • Post two versions of similar content on your social channels and track performance metrics like engagement, clicks, and shares.

  • For example:

    • Post A: “Top 5 Social Media Mistakes Corporate SMEs Make”

    • Post B: “How to Boost Social Media Engagement for Corporate SMEs”


Analyse the results to refine your future content strategy.


6. Create a Feedback Loop


Why it works: Building an ongoing feedback loop ensures your content stays relevant and valuable as your audience’s needs evolve.


How to do it:

  • End blog posts or social updates with a question like: “What’s one social media challenge you’d like us to tackle next? Let us know in the comments or send us a message!”

  • Make it a habit to respond to comments and thank your audience for their input.

  • Share how their feedback shapes your content—this builds trust and reinforces the idea that your brand listens and adapts.


Why This Matters

Your audience is your best content strategist. By actively seeking their input and analysing their behaviour, you’ll not only create more engaging content but also build stronger relationships. Remember, it’s not about guessing what they want—it’s about asking.


At Innov8 Social, we specialise in helping corporate brands turn audience insights into actionable social media strategies. Whether you’re looking to improve engagement, drive traffic, or build thought leadership, we’re here to help you succeed.


Want to see more tips like this? Drop us a message or comment below with the topics you’d like us to cover next. Let’s innovate together.


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