Here Is What You Need to Know Something rather significant landed on 7th July 2026 and we think every maritime marketer and business owner with a social media presence needs to understand it. (Because we had to too) Google has introduced Platform Properties in Google Search Console, and it is one of the most meaningful updates to the search and social media landscape we have seen in a while. But before we start, we want to clear up a common confusion we are already seeing cir

Wrong image dimensions are one of the fastest ways to make a LinkedIn post look unprofessional. Photos get cropped in awkward places. Banners stretch into pixel blur. Carousel slides chop off the bottom line of copy. And because over 57% of LinkedIn traffic now originates from mobile devices, getting dimensions wrong on a desktop preview does not mean they will look right where your audience is actually seeing them. Draftly This guide covers every LinkedIn image and video for

Most business owners arrive at mid-year with a plan that looks nothing like January. The targets were ambitious, the roadmap was clean, and then reality arrived. What separates the businesses that adapt well from those that spiral is not better planning. It is the willingness to pause, look honestly at what is working, strip back what is not, and move forward with more focus than they started with. Episode five of Social Media for Business explores exactly that with Banu Kann

Your LinkedIn profile is your most visible professional asset in the maritime industry. Before a prospect agrees to a meeting, before a referral becomes a conversation, before a connection becomes a client, they have almost certainly looked at your LinkedIn profile. What they find in those first few seconds determines whether they trust you enough to take the next step. This guide walks maritime sales professionals through every element of a profile that actually works. The P

Proving the return on investment of LinkedIn is the single most common challenge maritime marketing managers face when presenting their social media strategy to leadership. This blog gives you a practical framework for measuring LinkedIn ROI that speaks the language of the boardroom and the sales team, not just the marketing team. Why LinkedIn ROI Is Hard to Measure — and Why That Is Not a Reason to Stop Trying LinkedIn attribution is rarely perfect. The maritime sales cycle

Employee advocacy is the practice of encouraging and enabling the people within your organisation to share your brand's content, values and expertise through their own personal LinkedIn profiles and networks. In the maritime industry, where trust is built between people rather than between logos, employee advocacy is not just a marketing tactic. It is one of the most commercially significant strategies available to a maritime business on LinkedIn. Here is why it matters and h

The short answer: for a company page, two to four times per week. For personal profiles within your team, one to three times per week. But frequency is only part of the answer and arguably not the most important part. Here is the complete picture. Why Consistency Beats Frequency Every Time Consistency is the single biggest driver of LinkedIn growth. A maritime business that posts twice a week every week for twelve months will build significantly more authority, reach and comm

This is the question we hear most often from maritime businesses starting their LinkedIn journey. And it is the right question to ask, because posting without a clear content strategy is one of the most common reasons LinkedIn fails to deliver results for maritime companies. This guide gives you a practical, maritime-specific framework for what to post, how often and how to make every piece of content work as hard as possible for your business. Why a Content Strategy Matters

LinkedIn generates more B2B leads from social media than any other platform. For maritime businesses whose entire customer base is professional, technical and relationship-driven, this makes LinkedIn not just a marketing channel but a genuine pipeline tool when used with the right strategy. This blog sets out exactly how maritime companies can use LinkedIn to generate real, qualified leads, not vanity metrics, not follower counts, but conversations that turn into commercial r

If you are a maritime business owner or marketing manager asking whether LinkedIn is worth the investment of time, resource and energy, the short answer is yes. The longer answer is that LinkedIn is not just working for maritime companies in 2026. For many, it is becoming their single most valuable business development channel. Here Is What the Data Says If you are a maritime business owner or marketing manager asking whether LinkedIn is worth the investment of time, resource

What It Actually Means, and How to Do It Without It Feeling Plastic We have talked a lot recently about brand advocacy and getting teams visible on LinkedIn. But there is one piece of that puzzle that often gets reduced to a single throwaway tip: "comment more." We want to go much deeper than that. Because a genuine commenting strategy, done well, is one of the most powerful and most misunderstood tools available on LinkedIn. Done badly, it feels exactly like what it is: forc

There is a window open right now, and most business owners do not know it is closing. Artificial intelligence is currently free or near-free to use, unregulated, and powerful enough to replace entire workflows. The platforms absorbing the cost of running these tools are doing so at a loss, and that arrangement will not last. If there has ever been a moment to stop watching from the side lines and start building, this is it. Episode four of Social Media for Business gets into

Summer is here. And we want to make a case for something that might sound a little counterintuitive. July is not the time to go quiet on social media. It is the time to get creative. Feeds get quieter in summer. Decision makers are more relaxed. The pressure to be corporate and polished drops a notch. And that creates a brilliant window for trying things you have been putting off, experimenting with formats you have never touched and discovering what your brand actually looks

If you have ever tried to run a LinkedIn visibility programme for your team using a spreadsheet, a WhatsApp group and sheer optimism, you will know exactly how quickly that falls apart. The good news is that in 2026 the tools available to help you coordinate, motivate and measure your team's LinkedIn activity are really rather good. And this month, as part of our LinkedIn Mastery Series, we are breaking down the best of them so you can find the right fit for your business. Wh

Social media in the maritime industry is evolving at pace, shaped by shifting audience behaviours, emerging technologies, and new approaches to content creation that challenge traditional marketing playbooks. For marketers operating in this space, staying relevant is no longer simply about maintaining a presence; it requires a deeper understanding of where attention sits, how trust is built, and which strategies genuinely drive results. In the latest episode of Social Media

Today is Women in Maritime Day. And at Innov8 Social, we want to celebrate a group of women who sit at a very specific and very important intersection: maritime communications. Because the women working in marketing, PR, social media and communications across the maritime sector are doing something rather remarkable. They are changing how one of the world's most vital industries is seen, understood and talked about. Maritime freight transport handles 90% of global trade Momen

Something rather remarkable is happening in the world of marketing right now. The tools available to marketing teams, even small ones, even one-person ones, have become so powerful, so intuitive and so useful that the playing field has shifted enormously. And nowhere is this more exciting than in marketing, where businesses that embrace the right tools are building visibility and producing content at a level that would have required a much larger team just a few years ago. At

Social media can sometimes feel like a complex puzzle, a blend of storytelling, brand building, and measurement that rarely fits neatly into spreadsheets or quarterly reviews. For marketers, particularly in B2B and technical sectors such as maritime and energy, this challenge is heightened by leadership teams who expect clarity around value and return on investment. In the latest episode of Social Media for Business, host Rebecca Bridgen speaks with Kathleen ‘Katie’ Tunkina

There's a shift happening in the maritime industry, and we're seeing it first-hand. More and more maritime businesses are investing in their social media presence. Whether that's bringing in a specialist agency, hiring in-house, or simply dedicating time to it properly for the first time, the message is getting through: visibility matters, and your audience is online. We've seen a real uptick in enquiries over the past year, and it doesn't seem to be slowing down. And that ma

Season 2, Episode 1 of Social Media for Business with host Rebecca Bridgen Karen has spent years at the centre of Maritime’s relationship web, from her long association with London International Shipping Week to her current role as Global Brand Ambassador at ShipMoney. Ask her for a social strategy and she will give you something simpler, sharper and harder to fake. Show up as yourself. “If I don’t feel it, I don’t post it.” That was Karen’s opening stance in Season 2 episode